10 Ways Brands Are Using Live Video:

(1) Live Interviews
If you advertise live interviews well in advance, create buzz around the event, and host an interview with a big name in your industry, you’ll surely raise awareness about your brand and draw more viewers to your social media and website.
Benefits for business:
✅ Any live interview can be enhanced by questions from the audience
✅ You can add an additional feature to a live interview or a flash sale
✅ You can multiply the extensive result even more by multistreaming the interview

(2) Live Q&A
“Ask me anything,” “A fireside chat,” “Q&A:” whatever you call it, this type of video stream needs only a small studio, a camera, and preferably an experienced host. Invite your company’s CEO or a host who is able to salvage an interview if anything goes wrong, such as a boring or aggressive guest. Live Q&A sessions work well for any brand in any industry.
Benefits for business:
✅ An effective tactic to generate leads
✅ An incredible engagement booster
✅ Helps a brand create tighter connections with their audience
✅ Great way to share your expertise on a subject
✅ Helps sell, educate, and entertain all at the same time

(3) Live Product Promotions/Tutorials
A filmed product demo can overcome any other kind of product promotion video. It is a good fit for seasonal product launch marketing campaigns, as well as exclusive deals and specials.
Benefits for business:
✅ Distribution and multistreaming to a number of platforms is only a click away
✅ Live streaming increases sales conversions
✅ Live streaming provides reusable video material

(4) Live Product Launch
Launching a product using live streaming is an incredible way to streamline your sales instantly. So many brands have done it right: Google, Apple, Honda. Not only does this technique attract attention to the event, the brand, and the product, it is also able to convert buyers like crazy.
Benefits for business:
✅ Can be turned into a flash sale or a brand awareness event
✅ The footage can serve further by being repurposed
✅ Builds viewers’ engagement through the power of real-time video
✅ Works for smaller brands’ live streaming strategies as an awareness booster

(5) Live Behind the Scenes
Behind-the-scenes videos are known to draw a much larger audience than any other brand-related content. This type of video will boost your traffic, provide a much deeper level of engagement, and demonstrate the lives of the real people behind a brand name and a logo.
Benefits for business:
✅ An audience-growing tool
✅ Very interactive strategy; builds community around the brand
✅ Chance to showcase the team behind the project
✅ Gives a “human face” to the brand on the screen

(6) Live Product Showcase
By choosing to create a live product or service demonstration, you’re in for the most cost-effective way to boost sales. A live demo of a new product or a service colorfully depicts it, literally priming customers for purchase.
Benefits for business:
✅ Easy to complete a live demo will take a single shooting set to accomplish
✅ Conversion-boosting — the fear of missing out will work to boost product sales
✅ Can be supplemented by product trials, brand announcements, and giveaways

(7) An Educational Event
Virtual training and educational speeches are very “in” right now. Larger brands are feeding off the fashionable desire to learn. By gathering a branded educational event, you can potentially bring together a much larger audience.
Benefits for business:
✅ Can fit almost any type of demo, or presentation with educational content
✅ Potentially garners a more diverse demographic than a common branded event
✅ Draws larger media attention

(8) Live Stream an Offline Event
They say that, despite invading the market in 2015, live streaming marketing is not yet being utilized at its most — especially in connection with physical conferences and symposia. The likely cause is that this business niche often turns around ticket sales by engaging its online users to come next time a summit takes place.
Benefits for business:
✅ Transfers a physical event to a virtual location
✅ Enables monetization of the demographics that were not previously covered
✅ Builds buzz around the event
✅ Grows a community thanks to comments, and shares on social media

(9) Live Competition Broadcast
Some companies send a lot of their cash to their audience, all for the sake of drawing bigger audiences later. Does not make sense? Well, it does to many companies. By putting on a competition or contest live, not only are they getting crazy amounts of traffic during the show, but also quite a bit of buzz after!
Benefits for business:
✅ Raise awareness about the brand
✅ Pump up the views
✅ Gain new customers and re-engage the old
✅ Cool way to promote a new product or a service

(10) Influencer Takeover

Influencer marketing has been a tried and true strategy ingredient for almost a decade. But here is how a creative idea changes up the whole way the brand is perceived. A new take on influencer marketing has proven to draw large spectator crowds and loads of media attention to the outstanding expedition.

Benefits for business:

✅ Brand can save some resources by hiring an influencer for the job

✅ Engagement-driven interactions with a real person instead of a brand

✅ Boosted live stream thanks to the influencer’s subscribers

✅ Influencers can benefit from the collaboration by gaining more viewers